About Cara

I began my career in a UK digital agency as the internet emerged as a marketing channel. Starting with websites, SEO and digital, my career has evolved into leading strategic marketing, brand and integrated communications across Australia and the UK.

Today, through Point Flow, I work with organisations that need experienced marketing leadership on a fractional, interim or project basis. My experience spans agency and client-side roles across healthcare, pharmaceuticals, insurance, financial services and consumer organisations.

I enjoy helping organisations identify what matters most, align stakeholders around clear priorities and turn strategy into action. Whether leading strategic initiatives, improving marketing operations or supporting delivery, my focus is always on creating clarity, momentum and measurable business outcomes.